The latest installment in the Spider-Man franchise achieves historic opening numbers in France and globally
Category: Arts & Culture
In a remarkable debut, Spider-Man: Brand New Day has shattered box office records, achieving 650,130 admissions on its first day in France on July 29, 2026. This opening day figure sets a new record for 2026 and marks the highest score since Avengers: Endgame in 2019, according to data compiled by CBO - Box-Office.
The film’s impressive opening eclipsed the previous record for the year held by Super Mario Galaxy, which had 315,079 spectators. The figures indicate a strong resurgence in the box office following the pandemic, with Spider-Man: Brand New Day achieving the best start in France since Avengers: Endgame, which opened with 692,142 admissions.
Historically, Spider-Man: Brand New Day ranks as the tenth-best opening day ever recorded in France, trailing only behind the likes of Skyfall, which holds the all-time record with 850,297 admissions on a public holiday in 2015. The film's performance is particularly notable as it had no preview screenings prior to its release, a strategy that seems to have built anticipation among fans.
Fans had been eagerly awaiting this latest installment in the Spider-Man franchise, with promotional campaigns that successfully leveraged mystery and excitement. The film's trailer received a staggering 718 million views within 24 hours, making it the first in history to surpass one billion views, which set the stage for its box office success.
Directed by Destin Daniel Cretton, known for his work on Shang-Chi and the Legend of the Ten Rings, Brand New Day marks a departure from Jon Watts, who directed the previous Spider-Man films. The shift in direction has been accompanied by a narrative that focuses more on character development and emotional stakes, appealing to a broader audience.
As the film opened to audiences worldwide, it was expected to generate an estimated $465 million globally, with a 99% footprint outside North America. This figure would position it as Sony's largest global opening ever, surpassing the $600.5 million debut of Spider-Man: No Way Home.
In North America, projections for Spider-Man: Brand New Day range from $190 million to $250 million for its opening weekend, with some analysts speculating it could exceed $300 million. The film is set to be screened in 4,300 theaters across the U.S. and Canada, with presales already reaching $80 million, close to the $78 million logged by No Way Home before its release.
The intense demand for tickets has led major theater chains to schedule showings every 15 minutes, indicating a strong interest in the film. With simultaneous releases in key markets like China, where No Way Home did not premiere, expectations are high for international box office receipts to bolster the film's total earnings significantly.
The film's budget stands at $225 million, and with its current momentum, Spider-Man: Brand New Day is on track to break records domestically and potentially outpace its predecessors in the franchise.
As the industry watches closely, the performance of Spider-Man: Brand New Day could signify a rejuvenation of the superhero genre, which has faced challenges in recent years. Analysts suggest that the character's enduring popularity, combined with a focus on relatable storytelling, has kept audiences engaged.
As of now, the film's opening weekend is shaping up to be one of the biggest in history, and excitement continues to build as audiences flock to theaters to witness the latest adventures of their favorite web-slinger.