The snack brand introduces savory and sweet options in its Holi-LAY'S lineup
Category: Arts & Culture
Lay’s is set to launch a festive lineup of limited-edition potato chip flavors just in time for Thanksgiving, featuring Cheddar Scalloped-Style Potatoes and Roasted Holiday Turkey. The new flavors will hit grocery shelves starting October 25, 2026, as part of the brand's Holi-LAY'S collection, which aims to bring the essence of traditional holiday meals to snack lovers across the country.
This year, Lay’s is betting big on the holiday season, tapping into the nostalgia of Thanksgiving dinners with flavors inspired by some of the most beloved dishes served during the festive period. According to Denise Truelove, Senior Vice President of Marketing at PepsiCo Foods, "The holidays are all about gathering around the table with friends and family, and food plays an important role in those celebrations." Truelove emphasized that the Holi-LAY'S lineup offers fans an opportunity to savor the joy of the holiday season through unique chip flavors.
The Cheddar Scalloped-Style Potatoes chips offer a creamy, cheesy flavor profile, enhanced by a hint of herbs and Parmesan, making them reminiscent of the classic dish without the heaviness. Taste testers have noted that these chips deliver a satisfying crunch and flavor that captures the essence of the holiday side dish. Meanwhile, the Roasted Holiday Turkey chips have drawn comparisons to stuffing and gravy, with strong notes of thyme, onion powder, and pepper, evoking the comforting flavors of a Thanksgiving feast.
In addition to the savory options, Lay’s will also introduce Maple Bacon chips on November 8. This flavor is making its U.S. debut and promises a delightful blend of sweet maple and smoky bacon tastes. The brand describes it as having "the perfect balance of sweet maple flavor and smoky bacon taste in every crunchy bite," appealing to those who enjoy mixing sweet and savory flavors.
As part of the Holi-LAY'S initiative, Lay’s is also launching a sweepstakes that allows fans to enter for a chance to win various prizes. Starting October 26, customers can scan a code on qualifying snack bags or enter through the HappyHoli-Lays.com website. Prizes include chip bowls, a sweater, a multicooker, an oval casserole, and a charcuterie set, making it an enticing offer for holiday gatherings.
Thanksgiving flavors have become increasingly popular in the snack aisle, with brands like Trader Joe’s and Aldi also offering turkey-and-stuffing chips. This trend reflects a broader movement among snack companies to capitalize on the nostalgic appeal of holiday foods. In recent years, Lay's has joined this trend, previously releasing flavors inspired by Thanksgiving dinner, including a collection from Pringles that featured a complete eight-course meal in chip form back in 2017.
Lay's Holi-LAY'S collection aims to satisfy savory snack cravings and includes dessert options. Beginning December 1, 2026, select retailers will carry Lay’s Wavy Milk Chocolate and Wavy Dubai-Style Dark Chocolate, both of which are potato chips coated in chocolate. This combination of sweet and salty is anticipated to be a hit among consumers looking for unique holiday snacks.
The introduction of these flavors aligns with Lay's strategy to innovate within the snack category, offering limited-time flavors that stand out on crowded shelves. By creating flavors that resonate with holiday traditions, Lay's is positioning itself as a go-to brand for seasonal snacking.
As Lay’s rolls out its Holi-LAY'S flavors, consumers can look forward to a festive snacking experience that captures the essence of Thanksgiving. The savory chip flavors will be available starting October 25, followed by the Maple Bacon flavor on November 8. Retailers will begin stocking the chocolate-covered options on December 1, with availability expected to extend into 2027.
For those eager to participate in the sweepstakes, entries will be accepted starting October 26, providing an exciting way for fans to engage with the brand during the holiday season. Lay’s is also expected to promote the Holi-LAY'S collection through various marketing channels, highlighting the unique flavors and their connection to traditional holiday meals.
With the holiday season fast approaching, Lay’s is set to make a memorable impact with its innovative flavors and festive promotions. As the brand encourages consumers to gather around the table with friends and family, the new chip flavors offer a fun and tasty way to celebrate the spirit of Thanksgiving, making it a season to enjoy both savory and sweet treats.