Fans can access exclusive shows through McDonald's collaboration starting April 26, 2026.
Category: Arts & Culture
The stars behind the Netflix anime sensation KPop Demon Hunters are reuniting for a series of special online performances as part of a unique collaboration with McDonald's. This partnership, dubbed the Battle of the Bands, will allow fans to experience the excitement of the film in a new way, with performances set to be available on April 26, 2026.
To access these performances, fans will need to download the McDonald's app and scan the Derpy Access Card included with special edition meals featuring the film's characters, Huntrix and Saja Boys. The limited edition meals, which launched on March 31, 2026, include the Spicy Saja McMuffin and Huntrix Ramyeon McShaker Fries, both inspired by elements from the film.
During the upcoming performances, EJAE, Audrey Nuna, and REI AMI, the voices behind the character Huntrix, will come together to perform a brand new song. Meanwhile, the singers of the Saja Boys—Andrew Choi, samUIL Lee, Kevin Woo, Neckwav, and Danny Chung—will be making their debut as a real-world group, marking a major milestone in their careers.
Marian Lee, Chief Marketing Officer at Netflix, expressed enthusiasm about the collaboration, stating, "KPop Demon Hunters has ignited an incredibly passionate global fandom, and we’re always looking for authentic ways to bring fans closer to the worlds they love." She emphasized how the partnership with McDonald's allowed them to transform the rivalry between The Saja Boys and Huntrix into a tangible experience for fans, drawing inspiration from Korean culture and food traditions that are central to the film.
Released in the summer of 2025, KPop Demon Hunters quickly became a hit, amassing over 500 million views by December of that year. The film's success was underscored by its accolades, including Academy Awards for Best Animated Feature and Best Original Song. As a result of its popularity, a sequel is currently in the works, though fans will have to wait a bit longer for its release.
The collaboration between McDonald's and Netflix has proven to be a major hit, with the Derpy Access Card unlocking exclusive content and becoming a collectible item. Fans are already reselling these cards online, highlighting the demand and enthusiasm surrounding the franchise.
Guillaume Huin, McDonald's global marketing lead, detailed what fans can expect from the Derpy Access Card, saying it will provide access to exclusive video performances from both groups featured in the collaboration. This includes the first official performance from the Saja Boys and a brand new song from Huntrix.
As excitement builds for the April 26 rollout, fans are eagerly anticipating the performances and the chance to engage with the content that has captivated audiences worldwide. The campaign is a response to the overwhelming demand for new material following the film's release, which has resonated deeply with its audience.
In addition to the performances, the special edition meals come with collectible photocards, which are a staple in K-pop culture. Each meal features a photocard that includes the Derpy access code necessary for unlocking the exclusive performances.
This promotional effort is not just about the food; it aims to deliver a richer experience for fans who have shown immense support for KPop Demon Hunters. The film's unique blend of animation, music, and storytelling has created a dedicated fanbase eager for more content and experiences.
The performances are expected to be a celebration of the film's themes and characters, with fans likely to see elements that mirror scenes from the movie. This initiative by McDonald's and Netflix highlights the cultural significance of K-pop and showcases the innovative ways brands can engage with audiences.
As the date approaches, fans are reminded to prepare for the special performances by ensuring they have the McDonald's app ready to scan their Derpy Access Card. This is a unique opportunity to witness the stars of KPop Demon Hunters come together in a way that fans have longed for since the film's debut.
With the film's immense popularity and the excitement surrounding the upcoming performances, the collaboration between McDonald's and Netflix has set a new standard for promotional events in the entertainment industry. The blending of food, culture, and entertainment offers a fresh approach to fan engagement, ensuring that the legacy of KPop Demon Hunters continues to thrive.
The anticipation for the performances is building, and with the success of the film and the innovative marketing strategies employed, it is clear that KPop Demon Hunters is not just a passing trend but a cultural phenomenon that has captured the hearts of fans around the globe.