Jeollabuk-do Launches Travel Month Campaign with Discounts and Events

Jeollabuk-do, South Korea, is gearing up for an exciting April as it launches its '2026 Travel Month' campaign from April 8 to 30, a collaboration with the Ministry of Culture, Sports and Tourism. This initiative aims to invigorate local tourism and stimulate consumer spending within the province.

As part of the campaign, visitors can enjoy lodging discounts of up to 30,000 won ($25) for a single night and up to 70,000 won ($58) for consecutive nights at participating accommodations. These discounts will be available on a first-come, first-served basis through major online travel agencies.

In addition to lodging discounts, the campaign features a variety of attractions and activities to entice tourists. Key highlights include free admission to major tourist sites, discounts on lodging and tourist taxi services, and a fun photo event where visitors can share their experiences on social media.

Tourists can also take advantage of the Tour Pass, which offers discounts ranging from 20% to 30%, and a selection of 100 local souvenirs that are also available at a 20% discount. This initiative is expected to create a vibrant atmosphere for both tourists and locals alike.

Local governments within Jeollabuk-do are also rolling out specialized programs to cater to the unique characteristics of their regions. For example, visitors to Namwon can benefit from a 50% discount on tourist taxi services and entrance to the Moonlight Garden. In Sunchang, a 30% discount is offered for entry to the Fermented Food Theme Park. Meanwhile, Gochang is providing discounts on traditional fermentation experiences and horseback riding programs, and Buan is offering a 50% discount on its tourist taxis.

To add an interactive element to the campaign, Jeollabuk-do is hosting a social media event where visitors who post about their experiences at major tourist sites in Imsil and Buan will be entered into a drawing for prizes. This initiative encourages tourism and promotes the province's attractions through social sharing.

Shin Won-sik, Director of the Culture, Sports and Tourism Bureau of Jeollabuk-do, expressed optimism about the campaign, stating, “We have prepared various benefits and enjoyable activities for visitors. We hope many tourists will come to Jeollabuk-do and have a special experience.”

This campaign comes at a time when local economies are looking for ways to rebound from the impacts of the pandemic. By offering these substantial discounts and engaging events, Jeollabuk-do aims to attract both domestic and international travelers, fostering a sense of community and economic resilience.

With these initiatives, Jeollabuk-do is positioning itself as a prime destination for travelers looking to explore South Korea's rich cultural heritage and natural beauty. The province is enhancing its tourism offerings and encouraging residents to participate in and support local businesses.

As the campaign approaches, many are eager to see how these efforts will translate into increased foot traffic and spending in the region. The collaboration between the provincial government and the Ministry of Culture, Sports and Tourism is a strategic move to promote Jeollabuk-do as a must-visit destination.

For those planning a trip to South Korea this April, Jeollabuk-do's '2026 Travel Month' campaign presents a perfect opportunity to experience the province's unique offerings at reduced prices. With a range of activities and discounts available, it a memorable month for both visitors and locals alike.

As April approaches, anticipation builds for what a vibrant and engaging month in Jeollabuk-do, with the hope that this campaign will boost tourism and strengthen community ties and support the local economy.

Mark your calendars, as the campaign kicks off on April 8, and prepare for a month filled with adventure, culture, and savings!