Hasbro showcases new figures and vehicles ahead of the highly anticipated film release
Category: Arts & Culture
Spider-Man fans have a reason to celebrate as CinemaCon 2026 revealed an exciting lineup of toys inspired by the upcoming film Spider-Man: Brand New Day. The event, held at Caesars Palace in Las Vegas, showcased a variety of products from Hasbro, promising to delight both children and collectors alike.
On April 13, 2026, CinemaCon officially kicked off, featuring major presentations from various studios. Among the highlights was Hasbro's reveal of seven new products in the first wave of toys, which include action figures and role-play gear, all set to hit stores in summer 2026 as the film approaches its release date of July 31, 2026.
Leading the charge is the Spider-Man 2-in-1 Super Chompin’ Tank, priced at $39.99 and suitable for ages 4 and up. This innovative vehicle toy can switch between Street Mode and Off-road Mode, accommodating two ActionVerse 4.5-inch figures in its cockpit and a third figure in the web fangs. The tank also features a projectile launcher, complete with two projectiles, making it an engaging addition for young fans.
For those looking to embody the superhero, the Spider-Man Wisecrackin’ Glow Mask is a must-have. Retailing for $29.99 and recommended for ages 5 and up, this interactive mask offers over 30 sounds and phrases, with light-up patterned eye lenses that react to the wearer’s voice. It’s an entertaining piece that a popular gift this summer.
The Spider-Man NERF Web Strike Blaster is another wallet-friendly option, priced at $24.99 and aimed at kids ages 5 and older. With a glow-in-the-dark design and double-barreled dart action, it pairs perfectly with any Spider-Man costume, making it an easy impulse buy for parents.
For those willing to splurge, the premium Power-Charge Spider-Man figure stands at 14.5 inches tall and retails for $49.99. This impressive figure features three play modes—Anti-Gamma Mode, Web-Tracking Mode, and Power-Web Mode—each accompanied by unique lights, sounds, and phrases. A twist-activation feature allows users to rotate the figure at the waist to either throw a punch or fire a web projectile, ensuring hours of interactive fun.
Hulk fans are not left out, as Hasbro also unveiled three items featuring the iconic character. The Savage Smash Hulk figure, priced at $29.99 and suitable for ages 4 and up, offers a 2-in-1 collectible experience, allowing users to switch between Classic Angry Mode and Savage Angry Mode by lifting and lowering the arms in a smashing motion.
Another engaging item is the Savage Hulk Talk’n Electronic Mask, retailing for $29.99 and targeted at ages 5 and up. This mask features over ten sound effects and phrases, with moving eyebrows and an opening mouth that activates when the wearer speaks. It’s a fun gimmick that is sure to entertain kids.
Rounding out the Hulk offerings is the Hulk Gamma Smash Fists, a pair of oversized foam fists priced at $24.99. These are safe and soft, making them ideal for costume play or just adding a bit of chaos to a regular afternoon.
As anticipation builds for Spider-Man: Brand New Day, CinemaCon also featured new posters and footage of the film, which stars Tom Holland as a "down-on-his-luck" Peter Parker. The film's presentation was part of a larger showcase from Sony Pictures, which included a first look at the animated sequel Spider-Man: Beyond the Spider-Verse.
In addition to the Spider-Man presentations, CinemaCon 2026 highlighted a range of upcoming films and projects. Angel Studios announced a remake of Angel and the Badman, set for release in October 2026, along with a thriller titled Runner, starring Alan Ritchson and Owen Wilson, arriving on September 11, 2026.
Notable moments included Lindsay Lohan receiving the CinemaCon Vanguard Award during the 2025 Big Screen Achievement Awards, and StudioCanal confirming new projects such as Paddington 4 and a new Pippi Longstocking movie. Dwayne Johnson, Kevin Hart, and Jack Black also made waves by announcing the title of Jumanji 3 as Jumanji: Open World.
Amidst the excitement, CinemaCon managing director Mitch Neuhauser emphasized the industry's resilience, stating, "people are coming back, studios are making films that are diverse for all cultures, genders, ages; it’s an exciting time, a rebirth of the industry." This sentiment reflects the optimism surrounding the future of cinema, even as the industry continues to navigate challenges in a post-pandemic reality.
As the summer approaches, fans can look forward to the release of Spider-Man: Brand New Day and the chance to grab some of the new toys that will surely be in high demand. Pre-orders for the full wave of Hasbro's Spider-Man products are expected to become available at major retailers like Amazon, Target, Walmart, and HasbroPulse as the film's release date nears.
With so much to look forward to, it’s clear that both the film and its accompanying merchandise are set to make a splash this summer. As excitement builds, fans are already marking their calendars for what a thrilling cinematic experience.