The brands celebrate National Coffee Day with exclusive merchandise and a unique koozie offer
Category: Arts & Culture
Dunkin' has teamed up with L.L.Bean to create a limited-edition coffee collaboration that is sure to excite fans of both brands. This partnership, announced in September 2026, features a collection of products set to launch just in time for National Coffee Day on September 29, 2026.
The Dunkin' x L.L.Bean collection includes two main items: a Birdseye Sweater priced at $79.95 and a Boat and Tote available for $59.95. Both items will be available for purchase on LLBean.com/dunkin starting at 10 a.m. ET on September 29. The collection also features a limited-edition L.L.Bean Coffee Tote, priced at $24.95, which will be sold on DunkinRunsonMerch.com and at select Dunkin' locations in Maine.
In addition to the merchandise, Dunkin' and L.L.Bean are hitting the road with a Bootmobile, a vehicle decorated in a Birdseye Sweater-inspired design. This mobile promotion will tour the Northeast from September 21 to September 29, making stops at various Dunkin' locations. Fans will have the opportunity to take photos and receive Dunkin' gift cards at select stops along the way.
The Bootmobile's schedule includes stops in Old Town, Maine, on September 21, and concludes in Cambridge, Massachusetts, on National Coffee Day. This promotional tour aims to engage fans and celebrate the collaboration, which has already generated buzz among Dunkin' enthusiasts.
The Dunkin' x L.L.Bean collaboration is part of a growing trend where food and beverage brands partner with lifestyle and apparel companies to create unique merchandise. Such collaborations often capitalize on the loyal customer bases of both brands, drawing in fans eager for exclusive products. Dunkin', known for its coffee and donuts, has previously partnered with various brands to create unique offerings, enhancing its visibility and appeal.
The Birdseye Sweater Cup Sleeve, a free koozie inspired by L.L.Bean's signature sweater, was released on September 22, 2026, and quickly became a hit. Customers lined up early at participating Dunkin' locations to secure one of these limited-edition items, which features the iconic Dunkin' colors of orange and pink alongside the L.L.Bean logo. Videos of eager customers waiting in the dark of early morning to grab their koozies circulated on social media, highlighting the excitement surrounding the collaboration.
As of September 23, 2026, these koozies had sold out at many locations and even appeared on resale sites like eBay, where they were listed for prices ranging from $25 to $100. This surge in demand reflects the strong connection consumers feel toward both brands and their willingness to engage with unique offerings.
Looking ahead, the Dunkin' x L.L.Bean collaboration is set to continue making waves on National Coffee Day. On September 29, customers can purchase the Birdseye Sweater and the Boat and Tote, both of which are expected to be popular among fans. In addition, Dunkin' will offer a free medium hot or iced coffee with any purchase made through the Dunkin' app, encouraging more customers to engage with the brand on this special day.
This collaboration highlights the creativity of both brands and showcases a strategic approach to marketing that leverages the excitement of limited-time offers. By combining their respective strengths, Dunkin' and L.L.Bean are tapping into the nostalgia and loyalty of their customer bases, creating a unique shopping experience.
As the launch date approaches, anticipation builds for both the merchandise and the Bootmobile tour, which promises to engage fans across the Northeast. With the partnership's emphasis on community engagement and exclusive offerings, Dunkin' and L.L.Bean are positioned to make a lasting impact this fall.
On September 29, 2026, customers will enjoy their coffee and have the chance to take home a piece of this unique collaboration, making it a memorable National Coffee Day.