Customers wearing soccer jerseys can enjoy a buy-one-get-one-free offer as the tournament begins
Category: Arts & Culture
In celebration of the 2026 FIFA World Cup, Chipotle Mexican Grill is offering a buy-one-get-one-free (BOGO) entrée deal on June 11, 2026, starting at 3 p.m. local time. Soccer fans can take advantage of this promotion by wearing a soccer jersey at participating locations across the U.S., Canada, and the U.K.
The BOGO offer allows customers to receive one free entrée item with the purchase of another of equal or greater value. Each customer can redeem up to five free entrées per check, making it a perfect opportunity for fans to gather and enjoy matchday meals together. The promotion excludes kids' meals and is valid only for in-person orders, as it cannot be combined with other coupons or applied to mobile orders.
Stephanie Perdue, senior vice president of brand marketing at Chipotle, highlighted the significance of this promotion, stating, "Every four years, this tournament creates an unmatched sense of excitement, pride, and community among fans around the world. We wanted to celebrate the rituals that make the experience so memorable, from wearing lucky jerseys to gathering for matchday meals with Chipotle." This sentiment resonates deeply during a time when the World Cup garners attention from millions of fans globally.
The BOGO deal will be available at Chipotle restaurants after 3 p.m. on June 11, coinciding with the kickoff of the World Cup, which features the opening match between Mexico and South Africa in Mexico City. The tournament is scheduled to run for over a month, culminating in the championship match at MetLife Stadium in New Jersey on July 19, 2026.
In conjunction with the BOGO offer, Chipotle is also launching a limited-edition soccer jersey that features the phrase "Real Chipotle" on the front and the number 53 on the back, symbolizing the 53 ingredients used in their menu items. Only 53 of these jerseys will be available through the Chipotle Rewards Exchange, exclusively for U.S. loyalty members. Fans can enter to win one of these jerseys by exchanging 10 rewards points from June 10 to June 24, with winners receiving their jerseys ahead of the World Cup final.
Customers participating in the Matchday BOGO can also earn a limited-edition digital badge through Chipotle's Rewards program by scanning their account at the register. This initiative reflects Chipotle's commitment to enhancing customer engagement and celebrating the vibrant culture surrounding soccer.
Chipotle has a long-standing tradition of supporting soccer at the grassroots level. Since launching its fundraising program for local soccer organizations in 2015, the company has contributed over $3.5 million to more than 14,000 soccer fundraisers nationwide. In 2025 alone, Chipotle supported nearly 1,500 local soccer fundraisers, donating more than $225,000 to help promote the sport and its community.
This promotion is more than just a marketing strategy; it is part of Chipotle's broader effort to connect with soccer fans and celebrate the sport's cultural impact. The company previously launched successful promotions tied to other sports, including a hockey jersey BOGO that became the most successful jersey-themed promotion in its history. This strategy has proven effective in building brand loyalty among sports enthusiasts.
As the World Cup approaches, excitement is building for the matches and for the various promotions and events surrounding the tournament. Chipotle's BOGO deal is set to attract soccer fans looking to celebrate the tournament in style, with many fans expected to don their favorite jerseys on June 11.
The promotion's timing aligns perfectly with the World Cup's kickoff, creating a festive atmosphere for customers eager to enjoy food and soccer together. As the tournament progresses, Chipotle will likely continue to engage with fans through its rewards program and other initiatives, reinforcing its position as a supporter of the sport.
For those planning to participate in the Matchday BOGO, the key date to keep in mind is Thursday, June 11, when the offer begins at 3 p.m. local time. Fans are encouraged to wear their soccer jerseys and take advantage of this unique opportunity to enjoy free food as they cheer on their teams during the tournament.
As the excitement builds for the World Cup, Chipotle's initiatives celebrate the sport and strengthen community ties among fans. With the tournament set to feature a total of 104 games over more than a month, the opportunity for camaraderie and celebration is immense.