Students can earn free entrées by sporting school spirit gear at Chipotle this August
Category: Food
As students across the nation prepare to head back to school, Chipotle is rolling out enticing promotions to celebrate the season. Starting today, August 20, 2026, the popular fast-casual restaurant is offering a buy-one-get-one-free entrée deal for customers wearing school apparel or accessories.
The promotion, dubbed the "School Spirit BOGO," allows customers who wear any school gear—from middle school to college—to purchase an entrée after 3 p.m. local time and receive a second entrée for free. This offer is available only today, August 20, at participating Chipotle locations.
Stephanie Perdue, the senior vice president of brand marketing at Chipotle, emphasized the importance of school spirit in her comments about the promotion. "Back-to-school season is all about showing your school spirit and getting back into the routines that make the week feel a little easier," she said. "Whether you're repping your school or resetting with Chipotle on a Sunday, these offers are about meeting our guests in the moments that matter to them with real food and great value."
In addition to the one-day BOGO offer, Chipotle will run a series of promotions called "Chipotle Sundays." On three consecutive Sundays—August 23, August 30, and September 6—customers who order two or more entrées after 3 p.m. local time on the Chipotle app or website can receive a free entrée by using the code "SUNDAYS." This campaign is aimed at helping customers reset for the week ahead.
Chipotle's back-to-school promotions come at a time when many families are looking for ways to save money as they adjust to new routines. With the hustle and bustle of the new school year, these deals provide a convenient and budget-friendly dining option for students and their families.
As the summer comes to a close, students are returning to classrooms across the country, marking a transition that can be both exciting and challenging. Many restaurants and food brands are stepping up to ease this transition by offering special deals and promotions aimed at students and families. Chipotle's initiative is part of a broader trend where businesses recognize the importance of supporting families during this hectic time.
Chipotle has a history of engaging with its customers through creative promotions that resonate with their lifestyles. The "School Spirit BOGO" is not just a marketing gimmick; it reflects the company's commitment to connecting with young people and their communities. By encouraging students to wear their school apparel, Chipotle is fostering a sense of community and pride among its customers.
In addition to the BOGO deal, Chipotle U Rewards provides college students with opportunities to earn free food. Students can sign up for the program to receive 1,000 bonus points upon registration and earn 20% more points with every purchase. This incentive is particularly appealing to college students who often seek budget-friendly meal options.
Looking ahead, the "Chipotle Sundays" promotion is set to continue through early September, providing customers with multiple opportunities to take advantage of the free entrée offer. This initiative aligns with the back-to-school theme, encouraging families to plan their meals around the busy Sundays that follow the start of the school year.
With the new school year already in motion, Chipotle's efforts to engage students and families are expected to resonate well with its target audience. As the promotions roll out, customers will likely appreciate the convenience and savings that come with dining at Chipotle during this transitional period.
In addition to the current promotions, Chipotle continues to innovate its menu and services, ensuring that it remains a go-to choice for families seeking fresh and delicious meals. As part of its commitment to quality, the chain emphasizes the use of real ingredients, which appeals to health-conscious consumers.
As schools begin to fill with students and routines shift, Chipotle's back-to-school promotions provide a timely opportunity for families to enjoy meals together. Customers interested in participating in the "School Spirit BOGO" should take note of the date and prepare to show off their school pride. The offer is available today only, making it a perfect way to kick off the school year with a delicious meal.
For those planning to take advantage of the upcoming "Chipotle Sundays," mark your calendars for August 23, August 30, and September 6, 2026, to enjoy additional savings. With these promotions, Chipotle aims to support students and families as they navigate the challenges and excitement of a new school year.