The drama between two internet personalities reveals tensions in the influencer world
Category: Arts & Culture
The public feud between internet personalities Alix Earle and Alex Cooper has escalated dramatically, capturing the attention of social media users and mainstream audiences alike. As of May 2, 2026, the conflict has made its way to Saturday Night Live, where cast members Veronika Slowikowska and Chloe Fineman impersonated the two influencers during the show's Weekend Update segment.
The feud, which has been brewing for over a year, has included vague TikTok posts, deleted Instagram messages, and even commentary from Barstool Sports founder David Portnoy. Fans have been left bewildered by the lack of clear communication from both sides, particularly since Earle has yet to release a response or “tea video” addressing the situation.
Alix Earle, 25, is known for her vibrant TikTok presence and her podcast, Hot Mess, which premiered under Alex Cooper's Unwell Network in September 2023. Cooper, 31, is the host of the popular podcast Call Her Daddy and the founder of the Unwell Network, which has become a platform for various creators. The relationship between Cooper and Earle appeared to start on solid ground, but cracks began to show by late 2024.
In December 2024, Earle's father hinted at "hard conversations" during an episode of Hot Mess, leading fans to speculate about underlying tensions. By February 2025, the situation escalated when Earle skipped the Unwell Super Bowl party in New Orleans, prompting viral rumors of discord. Just days later, Variety reported that Unwell had dropped Hot Mess, with sources indicating that the two had clashed over business matters, effectively ending their friendship.
From there, the narrative took a turn into silence and denials. On February 28, 2025, Earle took to TikTok, claiming she had "no idea what's going on." Following this, she announced on March 26, 2025, that she was pausing her podcast indefinitely, leaving fans in the dark about the reasons behind her decision. In a May 2025 interview with the Wall Street Journal, Cooper denied being the cause of Earle's podcasting hiatus but cryptically referred to the situation as "behind the scenes, a little bit of a hot mess," a clear nod to Earle's podcast title.
The feud intensified in August 2025, when Earle hinted at having substantial information to share about their relationship. In a TikTok video, she provocatively asked, "How much time do you have?" igniting speculation about a potential exposé. Meanwhile, Cooper began posting content that fans interpreted as passive-aggressive jabs, including an Instagram highlight set to Britney Spears’ "Circus," shortly after Earle had performed a dance to the same song on Dancing With the Stars.
April 2026 marked a boiling point in the feud. On April 10, Earle allegedly reposted a TikTok calling Cooper "awful" and accusing her of profiting off women's heartaches. In response, Cooper posted a direct TikTok callout, stating, "Hey girl, the passive aggressive reposts and the likes… You’re going to need to get specific and just say what you’ve got to say about me. There’s no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself." This confrontation only deepened the rift, as Earle's reaction was limited to a comment saying, "Okay on it!!" followed by a video of her laughing at Cooper's callout.
The drama took another twist when Brianna "Chickenfry" LaPaglia, a Barstool Sports personality and friend of Earle, entered the fray in mid-April. LaPaglia claimed that Earle had shared negative sentiments about Cooper, leading to a public exchange between Cooper and LaPaglia. On April 15, Cooper shared screenshots of DMs with LaPaglia, asserting that she had never met her and questioning the validity of LaPaglia's claims. In response, LaPaglia alleged that Earle had told her Cooper was a "mean girl" and cited an incident involving a Carl's Jr. commercial as evidence of Cooper's alleged unprofessionalism.
As of late April 2026, the feud remains unresolved, with Earle teasing that she has more to reveal but not fully disclosing her side of the story. Cooper maintains that she has "nothing to hide" and has moved on from the drama, labeling it a "fake narrative." LaPaglia has stated she is "patiently waiting" for Earle to share the full story, indicating that the public's curiosity is far from satisfied.
The continued interest in this feud highlights the complex dynamics within influencer culture, where personal relationships can quickly turn into public spectacles. The involvement of third parties, like LaPaglia and Portnoy, adds layers to the narrative, keeping audiences engaged and speculating about what might happen next. As both Earle and Cooper navigate this tumultuous period, their actions will likely be examined closely by fans eager for clarity.
With no clear resolution in sight, the Alix Earle and Alex Cooper saga serves as a reminder of how quickly friendships can sour in the fast-paced world of social media influencers. As the drama continues to evolve, fans are left to wonder what revelations may come next, especially with Earle's hints about having more to share. The story is far from over, and audiences are eagerly awaiting the next chapter in this captivating feud.